Performance Marketing Manager

YAZIO is an international health and nutrition technology company developing a popular nutrition tracking app used by millions of people in over 150 countries.

The company is looking for a Performance Marketing Manager to join its user acquisition team and help grow its global audience through data-driven digital advertising, AI-powered automation, and campaign optimization.

This is a 100% remote, full-time position open to candidates based in Germany, Spain, Portugal, or the United Kingdom.

Your Responsibilities

• Launch, manage, and scale user acquisition campaigns across digital advertising platforms, with a focus on demand-side platforms (DSPs), including AppLovin, Appier, Liftoff, and Unity.

• Manage campaigns across channels such as Meta Ads, Google Ads, Apple Search Ads, and TikTok.

• Analyze campaign performance, identify optimization opportunities, and conduct structured experiments.

• Use AI tools and automation to streamline reporting, campaign management, and repetitive tasks.

• Provide insights to creative teams based on advertising performance and user behavior.

• Collaborate with product, web, and analytics teams to improve tracking, attribution, and campaign measurement.

• Develop scalable marketing workflows, reporting processes, and documentation.

• Explore emerging MarTech and AI technologies to improve marketing efficiency.

Requirements

• 2–5 years of experience managing and scaling user acquisition campaigns across digital advertising channels.

• Experience with platforms such as Google Ads, Meta Ads, Apple Search Ads, TikTok, or DSPs.

• Strong analytical skills and an understanding of performance marketing metrics, including ROAS, CPA, conversion funnels, and attribution.

• Interest in using AI tools and automation to improve campaign performance.

• Familiarity with analytics and attribution tools such as Google Analytics 4 or Mobile Measurement Partners (MMPs).

• Strong communication, collaboration, and problem-solving skills.

• Ability to work independently, take ownership, and contribute to a remote international team.

Nice to Have:

• Experience with DSP platforms such as AppLovin or Appier.

• Experience automating marketing workflows using scripts, dashboards, SQL, or bulk management tools.

• Fluency in French or Dutch.

Salary and Benefits

YAZIO offers:

• 100% remote work from Germany, Spain, Portugal, or the UK.

• Flexible working hours and the possibility of working abroad for a limited period each year.

• 30 vacation days annually.

• 5 additional days for caring for sick children.

• No regular overtime expectations, with compensatory time off when overtime occurs.

• €1,000 annual professional development budget.

• MacBook, external monitor, and other necessary equipment.

• Fully funded annual company retreats and regular team events.

• Access to employee wellbeing and mental health support.

• Opportunities for career development within an international team.

Relocation or visa sponsorship is not specified in the job description.