Performance Creative Designer

Recraft is looking for a Performance Creative Designer to join its Marketing team and create high-performing advertising content for Meta, Google and TikTok.

Recraft is an AI-powered design platform for professional designers, illustrators and marketers. The company develops tools for generating and editing images, vector graphics, illustrations, icons and 3D content using artificial intelligence.

What you’ll do

• Create static, motion and UGC-style paid advertising creatives for Meta, Google and TikTok.

• Manage the entire creative testing process: develop hypotheses, launch creatives, analyse results and iterate on successful concepts.

• Use performance metrics such as hook rate and CTR to develop new creative ideas.

• Work with Recraft Studio as one of your main production tools and share feedback with the product team.

• Maintain consistent brand communication while adapting creatives to different platforms, placements and audiences.

• Collaborate with Performance Marketing, User Acquisition, Creative and Product teams.

Requirements

• 3+ years of experience creating performance and paid-acquisition creatives.

• A portfolio containing advertising campaigns that were actually launched, including information about their results.

• Experience working with both static and motion content.

• Proficiency with Figma or Photoshop and tools such as After Effects, Premiere or CapCut.

• Strong understanding of advertising creative fundamentals, including hooks, the first seconds of a video, text hierarchy, platform requirements and advertising policies.

• Practical experience using AI image or video generation tools in a professional production workflow.

Nice to have

• Experience with design, creative SaaS or developer-oriented products such as Canva, Picsart, Photoroom or similar tools.

• Vector illustration or 3D skills.

• Advertising copywriting skills.

• Experience working in-house for a product or subscription-based company.

• Experience growing your own audience on Instagram or TikTok.

What they offer

• Full-time contractor engagement.

• Fully remote work.

• Compensation based on experience and level of responsibility.

• Ownership of the entire creative testing process.

• The opportunity to build Recraft's performance creative function from the ground up.

• Direct collaboration with marketing, creative and product teams.

• Work on a rapidly growing AI image and video generation product.