Product Marketing Manager

inDrive is looking for a Product Marketing Manager (CRM) to drive growth, order frequency and customer retention across its grocery and restaurant delivery services.

The role combines product marketing, CRM, analytics and growth. The successful candidate will develop end-to-end go-to-market and lifecycle strategies designed to encourage both first-time and repeat orders.

Key responsibilities:

• Develop and manage CRM strategies across the full customer lifecycle

• Create high-frequency, multichannel campaigns using push notifications, in-app banners, WhatsApp and other messaging channels

• Use segmentation, dynamic content, personalisation and automated flows in Bloomreach

• Define and maintain product and CRM events for funnel tracking, targeting, experimentation and machine-learning use cases

• Analyse first-order conversion, repeat purchases, order frequency, average order value and CRM contribution to GMV

• Plan and run A/B tests

• Collaborate with Product, Engineering, Analytics, Data Science and Local Marketing teams

• Adapt CRM strategies for launches across different countries, taking local customer behaviour, assortment, pricing and partners into account

Requirements:

• 4–7+ years of experience in Product Marketing, CRM, Growth or Lifecycle Marketing

• Experience in food delivery, groceries, e-commerce or marketplace products

• Strong hands-on CRM experience; knowledge of Bloomreach is a significant advantage

• Proven experience increasing retention and usage frequency, rather than focusing only on customer acquisition

• Strong analytical skills and experience working with funnels, cohorts, retention and uplift metrics

• Experience with product events, data schemas and experimentation

• Ability to translate complex product logic into clear customer-facing communication

• Confidence working across several markets and with cross-functional teams

Experience with high-frequency products, machine-learning-based personalisation or emerging markets will be an advantage.

What the company offers:

• Annual gross salary starting from €54,200

• Full-time hybrid employment in Limassol

• Mentoring, career consulting and professional learning programmes

• International experience through the Global Talent Exchange Programme

• Co-funded language courses and internal speaking clubs

• Corporate activities, sports initiatives, volunteering and social-impact projects