Description
Adapty is a SaaS platform for subscription-based mobile apps. More than 30,000 apps use the platform, with billions of users and API calls processed every month.
The company has more than 200 employees across 20+ countries and operates as a remote-first international team.
Responsibilities
The Content Marketing Manager will own content for Adapty’s Flow & Paywall Builder product and help turn research, webinars and customer stories into lead-generating campaigns.
Main responsibilities include:
creating data-driven research content every two weeks;
turning research into lead magnets such as reports, interactive tools and AI-based resources;
repurposing content for LinkedIn and employee advocacy;
developing webinar campaigns from promotion to follow-up;
interviewing customers and writing case studies with measurable business results;
tracking which content generates leads from target accounts;
analysing content performance and reporting results weekly;
taking ownership of the Builder content plan from the fourth month;
deciding which formats, topics and channels should be scaled or discontinued.
Requirements
Candidates should have:
at least 3 years of experience in B2B SaaS content;
experience working with technical or data-heavy products;
experience producing research or benchmark reports and measuring their results;
ability to work independently with data using dashboards, SQL or AI tools;
experience turning webinars or events into full content campaigns;
experience interviewing customers and producing case studies;
regular use of AI tools as part of the content workflow;
strong written English for a technical audience.
Nice to have
Experience in mobile apps, subscriptions, ad tech, MMP platforms or developer tools will be an advantage.
Knowledge of paywalls, onboarding and A/B testing is also valued.
Experience in pipeline-driven or ABM marketing teams, SEO basics, Google Search Console and having an existing audience on LinkedIn, X or Substack will be considered a plus.
Conditions
full-time position;
fully remote work from anywhere;
option to work onsite from the company’s offices in Belgrade or London;
performance-based compensation;
language-learning support;
sports benefits;
health insurance;
laptop coverage;
professional development support;
high level of ownership and direct communication without heavy bureaucracy.